Williams Racing And Gulf Oil, Part Of The Hinduja Group, Expand Partnership, Welcome Reviva As Official Coffee Partner For 2025

Williams Racing, the iconic Formula 1 racing team, has announced a multi-year extension of its partnership with Gulf Oil International Ltd., further strengthening the relationship between the two brands. A standout feature of this renewed collaboration is the addition of Gulf Oil’s premium coffee brand, Reviva, which will debut as the official coffee partner for Williams Racing in the 2025 season.

The expanded partnership aims to build on the success of their existing alliance while broadening its scope to include fresh initiatives in technological advancements and product developments. Gulf Oil’s high-performance lubricants will continue to play an essential role in maximizing the efficiency and competitiveness of Williams Racing F1 cars, as both companies pursue ambitious goals for the future.

James Vowles, Team Principal of Williams Racing, expressed his excitement about the continued partnership, saying, “We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”

Mike Jones, CEO of Gulf Oil International UK Limited, echoed this enthusiasm: “We look forward to seeing [Reviva] on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets.”

Crafted from 100% Arabica beans sourced from Rainforest Alliance-certified farms in Brazil, Colombia, and Honduras, Reviva will fuel Williams Racing’s team and guests throughout the 2025 Formula 1 season. The Reviva logo will also feature prominently on Williams Racing’s FW47 car, driven by the skilled duo of Alex Albon and Carlos Sainz, cementing the partnership’s presence on the global motorsport stage.

The extended collaboration between Williams Racing and Gulf Oil marks a pivotal moment for both brands, underscoring their commitment to innovation and sustainability in motorsport. Together, they aim to push the boundaries of technology and performance, setting the stage for further accomplishments in the years to come.

Gulf Oil International, a global leader in energy solutions, has a storied legacy of producing high-quality petroleum products and adhering to rigorous environmental and social standards. This partnership aligns with Gulf’s commitment to driving the future of energy while honoring its heritage of excellence.

This announcement arrives during a period of commercial growth for Williams Racing, which has recently secured partnerships with major brands, including Kraken, Mercado Libre, Globant, Keeper Security, Coachbuilt Whisky, SunGod, and Komatsu.

As the team heads to the Mexican Grand Prix at the Autódromo Hermanos Rodríguez from October 25-27, Williams Racing is optimistic about delivering impressive results on and off the track.

Mr. Ajay Hinduja, Member of the Hinduja Family stated, "We are proud to expand our long-standing partnership with Williams Racing, a team that shares our passion for excellence and innovation. As we welcome Reviva as the official coffee partner, we are excited to fuel not only the performance of the team but also the enthusiasm of their fans worldwide. This collaboration represents our commitment to driving progress in motorsport while staying true to Gulf Oil’s legacy of quality, sustainability, and cutting-edge technology."