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Quick Commerce is the next generation of E-commerce. As it generally goes, the following generation is always ahead in terms of modernism and technology. Q-commerce seems to be adapting well to the fast-changing world and consumers’s demands. It is way ahead of its predecessor in the online retail game.
The current online shopping model, which is the Q-commerce model, revolves around convenience and speed.
Quick Commerce is a unique model that has revolutionised modern online shopping. By facilitating super-fast delivery and providing customers with convenience, it has made customers dependent on them. Customers are willingly paying for delivery charges to have their products delivered to them at their doorsteps within 15–30 minutes.
Quick-commerce hugely depends on technology to fulfil the entire delivery process. It also helps the local economy by enabling local retailers to sell their products to local customers by joining a quick-commerce platform.
Competitive Unique USP: By adopting the quick-commerce module, shop owners gain an advantage over other business owners in such a competitive market. The very factors of speed and convenience set apart the businesses that are operating in the quick-commerce model.
The q-commerce business model is giving tough competition to e-commerce platforms and bringing about a favourable change.
Highly Profitable: The quick-commerce business module can draw a huge amount of profit to businesses once the business owners understand the game. Businesses can increase their profit by partnering with a q-commerce platform, increasing their customer base, and charging extra for convenience and speed.
Businesses can stay ahead of the game by analysing current trends and predicting the future demands of consumers. This will help them stock up on relevant goods and increase their profit margin.
Enhancing customers’ experiences: The customer is king. It is extremely essential for businesses to consider and fulfil customers’ demands. Enhancing customers’ shopping experiences will help you gain them as loyal customers.
The quick commerce model makes it easy for businesses to serve their customers and enhance their shopping experience. Satisfied customers will help you grow your business, as they are likely to order from you again and again.
Set-up local hubs and warehouses: Setting up local hubs and warehouses or partnering with local retailers will help you cater to your customers’ requirements by making on-demand hyperlocal quick deliveries. Customers’ need for convenience is great in this era because of their busy lifestyles.
Other benefits of setting up local hubs and warehouses include easy packaging, pick-up, and drop-off. It is cheaper as it reduces the cost of fuel, which would have been quite costly if the items were being brought from a faraway location.
Keeping up with the changes in demand: It is important to carefully study your consumers’ behaviours and analyse their most-demanded products based on seasons and festivals. After this, the next step should be to make a list of products to stock up on. This will protect businesses from the volatility of consumers’ demands and help them stay flexible. This also ensures that customers earn consistent profits throughout.
● Blinkit: Blinkit is one of the most popular quick-commerce platforms in India. People rely on it for its super-fast delivery of 10–20 minutes. It operates in 14 major Indian cities and delivers groceries, FMCG goods, personal care items, etc.
● BigBasket: Similarly, BigBasket also carries out hyperlocal deliveries of groceries and daily necessary items. It operates in 40+ Indian cities.
● Zepto: Relatively new, Zepto has been operating since 2021. It delivers groceries, personal care items, beauty products, etc. It claims to deliver goods in 10 minutes. As it is fairly new, it only operates in six major Indian cities.
● Swiggy Instamart: It was launched in 2020, and since then, it has expanded its services to 18 Indian cities. It delivers in 45 minutes and fulfils millions of orders weekly.
High Speed: The Q-Commerce delivery model can ensure delivery in 15–30 minutes, which is extremely fast as compared to E-commerce platforms.
24/7 Service: The best thing about quick-commerce service is that it offers services all around the clock.
Convenience: Convenience is one of its greatest advantages. Customers are bound to stay loyal to quick-commerce services because of this factor.
Q-Commerce is growing rapidly because it is being very helpful to people at the moment. It is offering convenience by delivering daily essentials to customers on their doorsteps within a short span of 30 minutes to an hour. This saves people the hassle of going out and buying groceries manually. People are leading a busy lifestyle, and quick-commerce platforms are helping them to save some of their time.
Dark stores are basically micro-fulfillment centres. These centres exist to facilitate the timely delivery of products to customers. Dark stores as a concept are very common in the quick-commerce business. Dark stores enable businesses to deliver the ordered items to customers in a speedy manner.
Dark stores are helping the delivery system by enabling fast delivery. Dark stores are set up in various locations, closer to target customers, so when they make an online order, they receive their products within a few minutes. The online retail business is growing rapidly, and it is expected to reach 37 billion pounds by 2025.
Dark stores or micro-fulfillment centres are extremely important for delivery systems if they want to become successful quick-commerce platforms.
Conclusion
Quick-commerce as a business still has a very long way to go, which means that it has a huge scope for growth. This is the right time for businesses to partner up with quick commerce platforms and accelerate their growth. It is a no-brainer that online retail is here to stay; hence, not shifting your business online can make your business stagnant.