India Lingerie Market Size, Share, Growth Drivers, And Future Opportunities By 2032

India Lingerie Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 9.32% (2024-2032)

Market Size in 2023: USD 4.9 Billion

Market Size in 2032: USD 10.9 Billion

The India lingerie market is developing rapidly as a result of increased fashion consciousness, rising disposable incomes, and the expansion of online retail. According to the latest report by IMARC Group, the market size reached USD 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 9.32% during 2024-2032.

India Lingerie Market Trends and Drivers:

The India lingerie market is undergoing a significant transformation driven by changing consumer behaviors and preferences. Women are increasingly seeking personalized lingerie that caters to their unique body shapes and sizes, prompting brands to diversify their offerings. Online shopping has further simplified access to customized options, eliminating the limitations of traditional retail stores.

Technological advancements are enhancing the shopping experience with features like virtual fitting rooms and personalized recommendations, helping women find the perfect fit conveniently. As 2024 approaches, the focus has shifted towards comfort and functionality, with women seeking lingerie that combines aesthetic appeal with proper support. Global fashion trends are also influencing choices, leading to a preference for modern designs infused with traditional elements.

Urbanization is playing a pivotal role in this transformation. With more women joining the workforce, there is a growing demand for stylish, comfortable, and practical lingerie. Personal style and self-expression are becoming key considerations, especially in urban areas, where shoppers look for products that reflect their unique tastes.

E-commerce has revolutionized how women shop for lingerie, offering easy access to diverse brands and styles from the comfort of their homes. Lingerie is now viewed as an extension of personality, with many consumers seeking designs that align with their individuality. Brands are responding with inclusive options to cater to various body types and preferences, driven by the pressure to innovate.

Social media has emerged as a powerful force in shaping the lingerie market. Influencers and celebrities actively promote brands and styles, creating a dynamic feedback loop that drives rapid trend evolution. Engaging digital content, including tutorials and behind-the-scenes glimpses, has made shopping more interactive. Celebrity endorsements heavily influence buying decisions, with many women aspiring to emulate their favorite stars.

Sustainability and ethics are becoming increasingly important to consumers. Many are now opting for lingerie made from organic cotton, recycled materials, and other eco-friendly components. Brands focusing on transparency, reduced waste, and ethical production practices are gaining traction. Even traditional brands are embracing sustainable approaches to remain competitive. As the market evolves, the Indian lingerie industry is becoming more dynamic and competitive, reflecting the growing emphasis on innovation, inclusivity, and sustainability.

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India Lingerie Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Brassiere
• Knickers or Panties
  Shapewear
• Others

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others 

Breakup by Price Range:

• Economy
• Premium 

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East and Northeast India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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