How Much Do Google Ads Cost?

You've formed your business and built a website where customers may purchase, use, or sign up for your products or services. If you're considering running Google ads, you're undoubtedly wondering, "How much do Google ads cost?"

 There are numerous elements that determine the cost scale on the Google Ads platform, so there is no specific answer. With that in mind, here's a step-by-step method for budgeting for Google ads.

How much do Google ads cost?

Because there is no defined charge or minimum amount for advertising on Google, the quick answer is that you can spend as little or as much money as you wish. If your organization is a charity, text ads may be free because you qualify for Google's free advertising programme.

 However, just because you can spend unlimited money on Google does not mean you should. This is due to the enormous number of businesses advertising on Google, and standing out will require much more than, say, 5 AED.

How much should I pay for Google ads?

To make your ad spend count, pay enough to run advertisements where people are likely to view them, regardless of the network you choose to advertise on.

 The Google Search Network.
 The Google Search Partner network.
 the Google Display Network (GDN).
 YouTube.

When advertising on the Google Search Network, spend enough to get your ads to appear on the first page of results. This is because most people do not look past the first page of search results. CRM software company HubSpot's 2014 research revealed that "75 percent of users never scroll past the first page of search results,"  and if users find what they are looking for in the few results that they see before scrolling, they may not look any further down the first page.

 To make your ad expenditure count on the Google Display Network, ensure that it generates visible impressions rather than indiscriminate impressions.

 Ad impressions on the display network occur when an ad appears on a placement—a site or app page—that could be anywhere, including below the fold, requiring users to scroll down to see it. Ad impressions are termed "viewable" if at least half of the ad's area is visible for one second. Video ad impressions are considered "viewable" if they last at least two seconds.

 To make your ad investment on YouTube worthwhile, ensure that it generates video views. A video ad may appear to the user on YouTube, as it does on the Google Display Network, and the user may select not to play it. A video "view" is recorded when it is played for 30 seconds or more, or in its entirety if it is less than 30 seconds long, or when the user takes action as a result of the video, such as clicking on a link in the video to access a website.

 Although users can scroll down and click on or view an ad, the rate of user contact with advertisements is one of the elements that determines the ad quality score, and ads with a high-quality score cost less than ads with a low-quality score.

How much should I budget for Google ads?

So, how much should you spend on showing ads in places where people will notice them? The cost of targeting keywords and placements varies according to:

Competition

Google determines the quality of your advertisement

The number of times a keyword is searched, or the quantity of a site's readership, app membership, or channel viewing.
 Whether you have narrowed your aim by any other methods,.
 As a result, the best way to budget for new campaigns in your Google Ads Management account is to first determine how much money you have available to spend, then research all of the areas where you would want to show ads if you had an unlimited budget, then make a shortlist of the areas you would like to show ads in first and foremost, as many as the amount you have available to spend allows, run your campaign, and finally see if a campaign is successful.

 Finally, there is no minimum cost to advertise on Google Ads, so when budgeting for a new campaign, set a budget that you are comfortable spending over a month, choose how you want to spend it, ensure that your ads are receiving impressions that are likely to be viewed, and then determine whether you need to pay more or make changes to the campaign to increase visibility for your target keywords.

 To stay current on developing trends in Google Ads and digital marketing, contact BM Marketing, an outstanding Google Ads Management Agency in Dubai. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately.