3 Tips On Choosing Fonts For Your Custom Packaging Boxes

An essential part of designing your custom boxes with logo for product packaging is putting all your marketing and branding techniques on them. With your brand logo probably taking the key spot; another important part of the design is the different fonts used throughout the packaging.

As a business owner, you not only want to have a catchy tagline for your products but also for the words to be legible and comprehensible by all types of customers. That’s why typography used on your product packaging needs to catch the customers' eye as well as speak for your brand.

Here are 3 tips on choosing fonts you’re your custom packaging boxes.

Font Type

The font type you are willing to utilize for your product packaging design can make a huge difference in its overall feel and appearance for the customers. Therefore, it’s essential to think of your brand tone and image and then select a suitable font that expresses emotions and ideas for your brand specifically.

For instance, if your brand is somewhat colorful and fun in its appearance, your packaging design would be containing a multiple-color themed design with a decorative font most probably. Therefore, effectively portraying your brand image as cheerful.

So, understand the nature of your brand, and the type of packaging designs you are using, and then opt for a font that complements it all.

The most commonly used font type include;
1. Serif font.
2. Sans Serif Font.
3. Script font.

Font size

In order to not lose your typography in the other elements of your packaging, the font size has to vary across the custom mailer boxes wholesale. At times it should be prominent enough, and on the other hand, choosing a minimal font size would be best suited for creating typographies as well.

Always maintain a hierarchy of the most important words in your packaging when it comes to font size. Such as your brand name, logo, tagline, product name, it’s ingredients, etc. should be the boldest and largest. While the other details including the usage instruction, manufacturing/expiry dates, company address, contact information, social media handles, etc. should be printed in a smaller but legible font.

Use only what is necessary

Getting overwhelmed with the typography of your product packaging is a common thing, but always use and mention only what's necessary. You must give your customers only as much information as necessary for them to understand your product and brand. Therefore, leading you to compromise on elements like varying size and type of font and, helping you to stand out from your competitors.

Hence, as much as using the right type of typography is important, sticking to a particular font style and size is also important.