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Coffee is too nuanced nowadays to simply be considered a way to wake up and gain energy. With the number of shops and cafes available, the multitude of drinks, and the environment that surrounds it, coffee has become something much bigger.
Yes. At its core, coffee is that caffeine boost in the morning. It is what drives America and will continue to do so in the future, but that is not all coffee is anymore.
Whether you drink it black, with sugar, cream, milk, or even on ice, coffee does not discriminate. The wide variety of ways to consume coffee is an ever-expanding industry and because of that, coffee is becoming more than just a beverage. Here's why:
Like bars, cafes have become commonplace to invite friends, family, and even dates to get together. Sharing a hot, or cold, cup of coffee is a popular way of getting out of your house. Almost a home away from home.
Comfortability describes cafes perfectly. The feeling of walking into a warm coffee shop, smelling the aromas, and the friendly environment is too enticing not to like.
With no restrictions on age, coffee acts as the perfect drink to consume with your friends.
When I think of a business person I always imagine them with a cup of coffee in their hands on their walk to work. Maybe that is the influence of the movie industry, nevertheless, that is what comes to mind and I don't think that is too far off.
Coffee does stimulate the body and wakes a person up, so it's only natural to think that it has some relation to working. At the end of the day, a question remains which is, how can a person succeed with little energy? That problem is solved with coffee and thus, is synonymous with hard work.
With that in mind, I think a lot of people drink it because of that association. The phrase, "I've only had one cup of coffee this morning." or "Sorry, haven't had my coffee yet today." are sayings that reinforce the idea that coffee is needed to do work. Whether that is a fact or not, the relation coffee has with working is real and becomes a motivator for people to succeed.
Placebo or not, the first thing people reach for after waking up is that cup of coffee.
Nowadays coffee is so diverse that sometimes it fools even the most prestigious of caffeine drinkers with its taste. Sugar, milk, and the likes have given coffee such a wide variety of flavors that it can be drunk in almost any way.
Iced, hot, and even frozen are what cafes offer these days when serving coffee. Look at a menu. They have so many options that I often have to ask baristas exactly what some menu items are. The basic cup of black coffee, although still consumed, is outdated.
Coffee has evolved to a degree that anyone can drink it to their taste whether they like sweet, bitter, or somewhere in the middle. It is so vast and because of its popularity, will only continue to grow as an industry.
As we all know, coffee is made and consumed in the mornings. Why? Well, because it is caffeinated and increases energy. So what better to drink than in the mornings before a hard day of work.
Even though it does increase energy, there are other options when it comes to caffeinated drinks. Energy drinks also contain caffeine and have become popular, but still, nothing beats a warm cup, or cold if that is what you prefer, of coffee in the morning.
The reason for that you ask? The answer, the tradition of coffee. Nothing else is marketed the same way and with the same amount of traction as coffee in the caffeine industry. It is simply what people have been drinking for ages and dates back to the 15th century. Something with that much history, popularity, and overall consumption, is hard to outdo.
Coffee is not just a drink, it's a community, a tradition, or in better terms, a culture. It can be drunk in any weather, at any time of day, and can be easily enjoyed with others. It's simply a way of life.
Cafe's have become hangouts for college students to do classwork, business professionals to conduct meetings, and people to stop by and relax.
Think about it, what do you picture when you think of a cup of coffee? Is it just the drink? Or is there more to the picture? If you ask me, I think of a community of people enjoying their morning beverages together. With an image like that coffee is no longer just a beverage, but a drink that bonds people together.
Is there a better thing to do when you have free time than go to a cafe and sit down? I think you'd be hard-pressed to find a better answer, and that is exactly why coffee has gained such traction in society.
Coffee is a wonderful beverage that people consume daily. Whether it's for that energy boost in the morning, to hang out with friends and family, or even for the taste coffee does not differentiate and is loved by everyone. Not just in the US, everywhere in the world. I don't think it's an exaggeration when I say that a cup of coffee is something that everyone on this planet can relate to and is just one more reason why coffee is such a beloved beverage.