Why Are Diamonds Traditionally Used As Engagement Rings?

The engagement rings have become a long-standing custom in our society and they're a fun one! Every girl wants to see that the man of their dreams puts the most sparkling stone on their ring finger. But when do we take the time to consider the roots of this tradition and how it evolved into the star-studded spectacle it is in the present?

It's an intriguing subject to study, and below we will explore the background of the diamonds in engagement rings. What is the story behind how phrases like, "a diamond is forever" become popular as well as how do these beautiful stones achieve the esteem they enjoy today in the world of weddings? Read on to learn more or browse our stunning range of Black Diamond Engagement Rings from us 

History of the Diamond Engagement Rings
The precise source of the custom of wearing an engagement ring regarding diamonds isn't fully understood. But, historians do have a few theories they would like to use in connection with the subject. Anthropologists believe that the tradition was an ancient Roman custom that saw wives wear rings that were attached to keys that were small. They were intended to signify the husband's "ownership" of the keys.

Then, Victorians are cited to have popularized the use of elaborate engagement rings. They typically featured diamonds mixed with other gems as well as a variety of precious metals, as well as various enamels. The time was when the rings were usually made to look like flowers, and referred to as "posey rings". Through Edwardian time, the practice of pairing diamonds with gems and usually putting them in filigree-set settings was carried on.

A History of the Birth of a Popular Slogan
Then, fast ahead to 1948 where the first appearance of a cult slogan took place. The popular phrase, "A Diamond is Forever" was invented by the firm De Beers. This campaign was successful in a big way and resulted in a huge number of sales. This slogan didn't just appear attractive and appealing and appealing, but it also carried different meanings, which contributed to the rising popularity of diamonds. The concept of a diamond lasting "forever" was a symbol of how tough diamonds are, while informing Americans that marriage is a long-lasting commitment. As of 1999, Advertising Age proclaimed this as to be the "slogan that will last forever".

It dates all the way back to 1477. Archduke Maximillian from Austria is believed to have created the first engagement ring made of diamonds according to the records that be told. This was to commemorate his wedding, Mary of Burgundy. According to the historians who are able to tell, this led to trends of diamond rings being a frequent purchase among European nobility and aristocracy. Then, it became increasingly commonplace for men to buy Salt and pepper engagement rings as a sign that they were in love with and dedication to their loved ones.

The slogan was derived from the company that tried to make diamonds accessible by riding on the coattails of the 1930s when sales of diamonds across America declined due to economic difficulties. Before the Great Depression, diamond sales had been declining for a long time because there was a widespread belief that diamonds were only a luxury for the rich. In addition to coining this enduring statement, however, De Beers also featured gorgeous film stars in their ads that were adorned with stunning diamonds. In the three years following the campaign, sales of diamonds increased by over fifty percent.

The campaign's success is due to its ads being focused on bringing the eternal beauty of diamonds with the long-lasting joy and love that a wedding is supposed to bring. In focusing on the permanence and the inexplicable, images of couples on honeymoon or advertisements that compared the buying of diamonds to the foundation of a city, were shared extensively.

It was through the advertising campaign of De Beer that the custom of engagement rings made from diamonds was started and then spread across society. From the 1940s onwards De Beer's annual reports often referred to the "engagement tradition of diamonds" although it was not a topic that was yet igniting fire. However, the more ads that emphasized the concept, the more the public was able to continue the tradition. As of 1951, 8 of 10 American brides were given rings made of diamonds. Since then, the number has remained relatively constant.

The story of engagement rings' history is not as etched into stone, a lot of their existence can be traced back to the past mentioned and also the genesis of a phrase that is still cherished today years after its creation. Whatever the origins of this custom originated it appears to remain in place and that's why we are so excited to provide couples with inexpensive, customized diamond rings that brides will be enthralled as soon as he gets in the ring to express the eternal love and affection he has for her.