Why Does Branding Matter!

We need graphic design as it conveys its message effectively and clearly. What is it graphic designers do – they are trained to inform, persuade, direct, organize, attract attention, and entertain with their designs. 

The world used to be filled with people who coped with the outside world with little fears. Each day was enough to get through and return home to prepare for the next. Now, the “Corona Pandemic” is here, and that way of thinking is long gone. Contact has become nonexistent to avoid becoming sick, which has increased the need for communication more than ever. 

While many stay home and others work as essential employees, the need for communication is more vital than ever. Graphic Designers are prime marketing individuals to help people with their business, corporations, and freelance goals. It is imperative to use visuals to stay active in this time to reach people. Here are some things to know before hand, along with testimonials from people who have had success in their graphic design goals.  

1.    Become Familiar with Their Language

It’s easy to have an idea and know where to go with it, but the visual is a necessary element to present it to whoever wishes to know more. Knowing how to use Graphic Designer terms will save a lot of time, effort, and headaches. Though it may seem easy to translate the ideas, once it’s given a form, the Graphic Designer needs to move to make the proper changes and make the client happy. Communication is essential because without guidance the work will never be what it was intended to become. This in turn builds trust as the client is more willing to trust the process and continue onward, with the possibility of coming back.

“It was really important to me to express the story of my brand and I didn’t know how to express it, or separate it from myself, and then translate that into a visual. It was really overwhelming for me. After working with Christy I had so much more confidence and felt that I got to the heart of the story I was trying to tell and bring to the world. That confidence carries through to all of the actions and conversations I have had since and I can see the benefit in my work.”

— Nate Fisher, Createrly

2.    Have Room For Creative Freedom

An idea is dear to the client who fears losing control of it and how someone else may change it for the worse, which is normal when doing business with a Graphic Designer. Though scary and VERY unsure at first, many care more about doing the service and making money to support themselves like the everyday person trying to get by. The easiest way of going about this deal is to let the Graphic Designer use their talent to present your idea with the first draft, which comes after giving them samples to work with. This in turn helps them understand whatever the work is supposed to present and makes the process fast. The length of time varies based on the creative themselves, but a professional will keep a timely manner to give the client the creative freedom they also wish to express. The client is paying for the service, so it’s best to let the Graphic Designer work to make the idea a complete product and make changes along the way.

“First impressions are everything, especially when you’re a small business owner. Thanks to Christy’s help, I’m now able to offer prospective clients everything they need to know about me, my art and my process in a sophisticated guide that matches my own artistic style and that I’m proud to show off. Working with Christy was flawless. In addition to running my own small business, I’m also a communications professional. I’ve worked with dozens of designers in my career and Christy was, by far, the easiest designer I’ve ever worked with.”

— Jonna Huseman, Jonna Michelle Photography

3.    Ask Questions

When diving into the creative world for help, it’s better to not assume what will happen, but to better yet go in as a student ready to learn. Good Graphic Designers know how to explain their creative process works and what could make the visual product better. The advice is priceless and enriching because it can open a whole new world of possibilities. In this stage, it’s okay to be clueless and let the creative give little guidance if they lead the client to where they need to be.

“We used Andrew to design our new corporate identity, stationery, and magazine style guide. The quality of his service, and his attention to detail and schedule were outstanding.”

– Martin Bowen, Nursing Careers Allied Health, Melbourne.

4.    Providing Clarity and Direction

The idea of something making thousands, if not millions, is quite an exciting thought that brings the stress-free life of financial relief and complete freedom, but none of that is possible if clarity and direction are nonexistent. Knowing where you want to go and what visual is necessary has to be prioritized before making any deal. The Graphic Designer needs to know where their creative energy is going. They can do proper research and make sure to focus their effort on the industry so that, you, the client, can become better invested.

"I hired Dawn to create a logo and opt-in box for me. I was expecting it to be a slow process considering some graphic designers take days or weeks just to get you a quote! She was so fast and responsive, I was really amazed. And her work is gorgeous. She took all of my cluttered thoughts and put together a logo that fits my brand beautifully. Dawn is a true professional and now my go-to graphic designer!"

-Susan Osborne, Enterprising Gals

5.    Have Realistic Expectations

Considering all of these, a clear deadline and expectation for the project is important because you and the Graphic Designer have other priorities. Some tasks can require more of an undertaking than expected and consume time neither party expected. In that case, it’s better to come prepared for whatever needs to be done with the right amount of time needed, or else the timeline of the project will cause a lot of frustration, which can jeopardize and ruin whatever purpose it was planned for.

“Dawn is such an amazing artist! She takes my vague ideas and turns them into more than I could have ever imagined. She has helped me brand my entire business, start to finish, and has educated me about everything tech along the way. Anyone looking to brand their own unique identity should definitely call Dawn. I will definitely work with her again!”

-Morgan Leu Parkhurst, Sharp Mind Marketing

In Conclusion, branding is very important and helps establish personal image to a product you are trying to sell and make a potential living off of.